In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
So, what is a topical map exactly? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.
So, how do you start? Keyword research is the first thing on the agenda. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
Once your topical map for local seo keyword research is complete, design topic clusters around your primary keyword for each webpage. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.
Incorporating a topical map into your local SEO strategy can lead to immense benefits. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.